CaseStudy
Absolute vodka - Retail Shelf
Objectives:
The promotion of the Absolute brand on the markets of Serbia and Slovenia, with the goal of increasing sales in the period of the New Year holidays.
Methodology:
Simple in appearance, this sales shelf is of a complex construction consisting of over 230 parts, in order to adequately present the New Year’s look of the Absolute bottle. When designing the shelf a special accent was placed on lighting to prevent shadows forming within the shelf, and to ensure that the specially designed red disco bottle could fully come to light and suggest that Absolute vodka is the ideal drink for a fun New Year’s party.
Client:
Absolut vodka / Pernod Ricard
